Use QR Codes to Promote Your Business

QR codes can be defined as barcodes that are used for encoding information in two- dimensional spaces such as print advertisements; signs, magazines, flyers and even business cards. QR code stands for Quick Response code, and they can be read by QR code readers, scanners and cameras which are available on smartphones and tablets today.

The major difference between the QR code and a barcode is how the data is encoded. With a barcode, the data is encoded horizontal only, but the QR code data is read both horizontally and vertically. This allows QR codes to accommodate much more data as opposed to the barcodes. QR codes can initiate certain outcomes when the code is read, such as loading a mobile website, splash page, video, coupon offer, etc…

QR codes have now been generally accepted as an important means of data capture.

There are numerous smartphone applications on the market now that can read QR codes. These apps are not limited to the iPhone only but also available on Android, BlackBerry and other handsets. Recently, the use of QR codes is growing significantly and they will become even more popular in the years to come. Interestingly, QR codes make connecting with your existing AND potential customers more interactive and engaging.

The best way to maximize your mobile marketing efforts is to develop a mobile website and use QR codes to send targeted leads directly to your mobile website, special offers, videos, coupons, opt-in pages and just about any type of promotion.

Posted in: QR Codes

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