SMS Text Marketing Brings Over 97 Percent Open Rate

SMS text marketing presents a huge opportunity for businesses to gain new customers and keep current ones interested. A recent study by SinglePoint found that text message open rates are at 97% and as high as 99% in some cases. Even more interesting, about 90% of all text messages are read within 3 minutes of arrival on mobile phones.

Email has a common open rate of 33%, which makes SMS marketing 3 times as effective in most cases. Many businesses are just now learning about the advantages that SMS marketing has over email and are making drastic changes to their marketing campaigns.

In the mobile marketing industry, we’ve all known for some time about the tremendous opportunity SMS marketing offers. When SMS marketing campaigns are setup and managed correctly, they can be a very powerful asset to any business.

Remember though, SMS marketing is pull marketing, meaning you must attract your potential customers to opt-in before you can send them text messages. You can’t just harvest mobile numbers and send them marketing messages or you’ll be shut down in a flash.

There are many clever ways to build your opt-in lists. Your options will depend on your product or service.

The idea here is to offer something of great value so they can’t resist and are more than happy to subscribe. Something free or greatly discounted is a common recipe. Don’t worry about giving away too much, because remember, you are building a list of eager subscribers for your future campaigns, and that my friend is priceless!

Getting started is as simple as 1-2-3

1 Set up a few keywords and sms lists for those keywords. Ocala Mobile offers free vanity keywords and it only takes a minute to setup your sms lists.

2 Create landing pages for your offers. With Ocala Mobile, you can save your landing pages as templates and use them on future campaigns to save time. Now you’re ready to promote your offers!

3 Use your keywords and QR codes on print advertising such as signs, flyers, table tents, brochures, business cards, your website and any other advertisements you can deploy in front of your audience.

Now, sit back and relax. If your offers have great value and your presentation makes them irresistible, your SMS lists will grow like wildfire.

Posted in: SMS Marketing

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  1. Casey Christensen February 27, 2014

    This is an amazing article about text marketing, it seems to work way better than email marketing!

    reply

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