SMS Opt-In Lists
SMS Opt-in lists are extremely beneficial to your business and even to your customers. The most personal form of advertising today is also the most effective. SMS opt-in lists are built using pull-marketing, where you offer the potential customer something of value in exchange for their permission to contact them via SMS text messages. To opt-in, they simply text an advertised keyword to your shortcode and receive your text message updates, coupons, special offers, and other promotional items regularly from your business.
The frequency of these offers, updates, etc. is at your discretion as a marketer. SMS opt-in lists keep your business fresh in the customer’s mind and gives plenty of incentive for them to return again and again! This is vital considering businesses today have an increasingly difficult time of obtaining regular customers.
Mobile coupons, discounts, giveaways and contests are wonderful ways to build your SMS opt-in lists very quickly. Anything you can offer of great value will surely be attractive to your audience and they won’t be able to resist signing up. Just make sure that you continue to provide value and always mix it up a bit. Don’t keep sending the same old offer or your subscribers will get bored and opt-out.
Consider launching a loyalty program. You can call it rewards program, advantage club, vip club or whatever you want to name it. Loyalty programs work really well for building large and loyal SMS opt-in lists.
Having your customers opt-in and sign up for your program will allow you to build up a database of numbers so you can continue to send out future promotions, coupons, news and more.
Just remember, keep your subscribers happy by providing them value and they will remain loyal to your brand and provide you with more of their business in return!