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Powerful Mobile Coupon Generation Tools

Mobile coupon usage has been on a steady rise, with affluent consumers being the heaviest coupon users. What’s more, mobile coupons have shown 10X the redemption rate of traditional coupons. This makes mobile coupon marketing a very effective way to grow sales and loyalty.

Ocala Mobile Marketing Platform offers a powerful coupon generation tool that includes:

  • The option for coupons to be redeemed once per customer. This prevents coupon fraud and abuse.
  • Coupons can be redeemed at multiple stores, with store tracking by store number
  • With multiple location redemption, consumers see the location closest to them
  • Automated scheduling for start date and expiration date
  • Option for coupons to be shared on Facebook, Twitter or via email
  • An option to save the coupon to the visitor’s phone or email to themselves
  • Coupon redemptions are recorded in the control panel

Posted in: Mobile Coupons

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SMS Text Marketing Brings Over 97 Percent Open Rate

SMS text marketing presents a huge opportunity for businesses to gain new customers and keep current ones interested. A recent study by SinglePoint found that text message open rates are at 97% and as high as 99% in some cases. Even more interesting, about 90% of all text messages are read within 3 minutes of arrival on mobile phones.

Email has a common open rate of 33%, which makes SMS marketing 3 times as effective in most cases. Many businesses are just now learning about the advantages that SMS marketing has over email and are making drastic changes to their marketing campaigns.

In the mobile marketing industry, we’ve all known for some time about the tremendous opportunity SMS marketing offers. When SMS marketing campaigns are setup and managed correctly, they can be a very powerful asset to any business.

Remember though, SMS marketing is pull marketing, meaning you must attract your potential customers to opt-in before you can send them text messages. You can’t just harvest mobile numbers and send them marketing messages or you’ll be shut down in a flash.

There are many clever ways to build your opt-in lists. Your options will depend on your product or service.

The idea here is to offer something of great value so they can’t resist and are more than happy to subscribe. Something free or greatly discounted is a common recipe. Don’t worry about giving away too much, because remember, you are building a list of eager subscribers for your future campaigns, and that my friend is priceless!

Getting started is as simple as 1-2-3

1 Set up a few keywords and sms lists for those keywords. Ocala Mobile offers free vanity keywords and it only takes a minute to setup your sms lists.

2 Create landing pages for your offers. With Ocala Mobile, you can save your landing pages as templates and use them on future campaigns to save time. Now you’re ready to promote your offers!

3 Use your keywords and QR codes on print advertising such as signs, flyers, table tents, brochures, business cards, your website and any other advertisements you can deploy in front of your audience.

Now, sit back and relax. If your offers have great value and your presentation makes them irresistible, your SMS lists will grow like wildfire.

Posted in: SMS Marketing

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Full HTML5 Editor for Mobile Websites

Full HTML5 Editor

No longer are you constrained to downloading Microsoft Silverlight in order to use our Mobile Website editor. Our redesigned domain dashboard and page builder will allow you create your feature-rich mobile websites from virtually any web browser.

If you are used to the layout of the Silverlight editor, you will be pleased to see that our new editor has been redesigned to be intuitive and simple to use. Know how to point-and-click? Then you can easily build interactive mobile websites without any prior coding knowledge. Clicking on a widget will add that widget to your page. Don’t like how the widget looks? Customize it by clicking the wrench icon or just delete the widget altogether by clicking the red “x”. It’s that simple!

Silverlight Alternative

Sometimes the old ways just feel better. If you would rather use our legacy page editor, you can simply click the “Switch to Silverlight version” at the top of the domain dashboard.

As always, we wish you the ultimate mobile marketing success!

Posted in: Mobile Marketing Platform

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Improved Vehicle Listings Feature

Mass Upload for Vehicle Listings

Accelerate the creation process of your vehicle listings! No longer are you restricted to only using the Vehicle Listing wizard. Now you can create multiple vehicle listings by uploading a mass list into the system.

We have provided you with a template that can be opened with any spreadsheet software such as Excel. By following the template, you can quickly configure and upload the vehicle listings with just a click!

Create Vehicle Listings API

Software developers can also take advantage of our new Create Vehicle Listings API to connect with your website or application. Using this API will effectively create a vehicle listing on the platform without needing to login to the advertiser dashboard. You can find this new addition under the API section of your administrator Resource Center.

We hope you like these new additions!

Posted in: Mobile Marketing Platform

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New Improvements to the Mobile Marketing Platform

State filter for Audience options

Further segment your campaigns and deliver messages and promotions only to those individuals that fall under a certain criteria when using our Audience function. This audience button can be located under most of our advertiser features such as Text Message, Mobile Coupons, and Landing Pages. With the new ?State? filter, advertisers running campaigns destined for mobile numbers in the USA can send out offers to customers residing in a specified state.

Faster Page Loading

We have significantly improved the page loading time of many platform features. Every page that includes any form of delivery options to a specific opt-in list (i.e. Text Message, Send a Coupon) will load noticeably faster when attempting to customize and send a message. One of the changes involved the removal of the participant counters next to each opt-in list. Instead, clicking the ?Submit? button will display a confirmation box where the number of recipients will appear.

We hope you will enjoy these new features!

Posted in: Mobile Marketing Platform

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Mobile marketing platform navigation improvements

Contacts Tab

Managing your contact lists have never been easier. We’ve now included much more room for lists and a designated area on the bottom right of the page where users can copy, merge, restore, and delete lists with ease. This area will also host any additional options that are implemented for the contacts page.

Account Activation Options for White Label Customers

White Label customers should know the difference between demo accounts and activated accounts, so we’ve included a few informative messages and notifications.

When creating an advertiser, a notice at the bottom of the pop-up window will display the “Create and Activate” button. We’ve also adjusted the “Create Only” button to display as “Create Demo” thus making it more abundantly clear, the difference between a demo or activated account.

Posted in: Mobile Marketing Platform

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Use QR Codes to Promote Your Business

QR codes can be defined as barcodes that are used for encoding information in two- dimensional spaces such as print advertisements; signs, magazines, flyers and even business cards. QR code stands for Quick Response code, and they can be read by QR code readers, scanners and cameras which are available on smartphones and tablets today.

The major difference between the QR code and a barcode is how the data is encoded. With a barcode, the data is encoded horizontal only, but the QR code data is read both horizontally and vertically. This allows QR codes to accommodate much more data as opposed to the barcodes. QR codes can initiate certain outcomes when the code is read, such as loading a mobile website, splash page, video, coupon offer, etc…

QR codes have now been generally accepted as an important means of data capture.

There are numerous smartphone applications on the market now that can read QR codes. These apps are not limited to the iPhone only but also available on Android, BlackBerry and other handsets. Recently, the use of QR codes is growing significantly and they will become even more popular in the years to come. Interestingly, QR codes make connecting with your existing AND potential customers more interactive and engaging.

The best way to maximize your mobile marketing efforts is to develop a mobile website and use QR codes to send targeted leads directly to your mobile website, special offers, videos, coupons, opt-in pages and just about any type of promotion.

Posted in: QR Codes

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Mobile Coupons Better Than Paper

New research indicates mobile coupons are starting to outperform paper coupons, and in the process, making them practically obsolete!

Recently, budgets have been thinning for most Americans while coupon redemption has become more and more popular. The tedious clipping of paper coupons could soon be a thing of the past. There is a fast growing new trend in the coupon delivery process, and that’s through mobile devices!

According to research by American Express, over 70 million mobile coupons will be redeemed in 2012, worth $2.4 billion in discounts to eager consumers. And this figure could triple in less than two years.

There is virtually no limit to the types of deals that your business can offer with mobile coupons. It really doesn’t matter whether you offer dollars or percent off, buy one get one or any other type of offer as long as it provides value to your customer or potential customer.

Coupons sent using mobile messaging are 12 times more likely to be redeemed than paper coupons of any type! Coupons in newspapers have lower redemption rates than those mailed directly to consumers, but mobile coupons trump them all.

Cost is another factor to consider with mobile coupons. Having a paper coupon mailed from your business or as part of a bulk mailer costs you $.25-$.40 per coupon and these are redeemed on average at a rate of just 1%. However, mobile coupons are extremely targeted. They only cost around 2-5 cents each and are redeemed at double digit rates between 11%-26%.

You can send deals, offers, or coupons directly to your SMS text message opt-in lists. People will gladly give you their mobile number in exchange for valuable discounts and this lets you easily build a valuable subscriber list.

Ocala Mobile will setup the whole process of list building and sending the coupons so you can focus on your business. Simply let us know what your offers are and when you want them sent out. We can setup your list building tools right away and have lots of subscibers ready and waiting in a few weeks time.

Convenience is a huge plus for the consumer… everyone almost always has their mobile device with them, so their coupons are accessible anytime, anywhere. This encourages their use when it is convenient for the customer, which means a better return and extra profit for your business.

Coupon fraud is a thing of the past with mobile coupons. With paper, people try to pass expired coupons, create duplicates and many other sneaky methods to cheat. Mobile coupons completely eliminate these issues because they will automatically clear out of the database once they are used or expired.

Most consumers really love mobile coupons because they always have them and can use them with little to no effort on their part. They save a message or access a site and then show their offer or code to the order taker or sales person and that’s it! Mobile coupons can drastically increase sales by improving your relationship with your customers, all while expanding your opt-in list and customer base!

 Mobile Coupons Tip: Don’t always send coupons in your SMS marketing. You must occasionally send contests, quiz’s, polls, etc. …Mix it up a bit.

QR Codes and SMS Keywords are two of the best ways to direct your customers to an offer or coupon. Ocala Mobile includes free SMS Keywords and QR Codes in every marketing plan we offer. Sign up today and create some mobile coupons with our Mobile Coupon Builder!

If you prefer, you can let us kick start your mobile coupon campaign and get a huge jump on your competitors. We’ll handle everything!

Posted in: Mobile Coupons, Mobile Marketing

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New Function for the Kiosk Builder

We are proud to introduce an additional function to our kiosk builder:

Lead Generation for Kiosks

With the new addition of lead generation, our kiosk software is no longer limited to only loyalty and opt-in programs. Advertisers can allow their customers or clients to use the kiosk for generating leads. Individuals that input their mobile number with the kiosk will receive a message containing any information specified by the advertiser. The kiosk will automatically include that user into a lead list where the advertiser can then follow-up with a phone call or email.

Posted in: Mobile Marketing Platform

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Mobile Coupon Viral Sharing

Facebook Viral Sharing Option

Expand the reach of your coupon campaigns through the largest social network in the world. With our new Facebook viral sharing option, customers can now share coupons on their own Facebook wall for their friends and family to retrieve. People that grab the coupon will be added to your specified contact list-thus making this feature an excellent opt-in generation tool at no additional marketing cost to you!

If you’re already using viral sharing, you’ll be pleased to see our latest improvements on the functionality. We’ve designed the coupons to post specifically onto the customer’s own Facebook wall. In other words, if an individual is an administrator of 90 different Facebook pages, the coupon will now only post to the individual’s wall and not on any of the other 90 pages that they manage.

We hope that you will enjoy this new feature as it helps you along the path to mobile marketing success!

Posted in: Mobile Marketing Platform

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